Promoting sales and selling
Promotion is everything a business does to tell people about its products and persuade them to buy. CSEC names four methods: advertising, sales promotion, public relations and personal selling. Paper 1 asks about them in almost every sitting.
By the end of this page you can
- Tell advertising, sales promotion and public relations apart
- Identify informative, persuasive, competitive and collective adverts
- Define loss leader, publicity, personal selling and merchandising
- Suggest promotion methods for a business, with reasons
Goals tick themselves off as you try the activities below.
Photo: Tamserpo, CC BY-SA 3.0, via Wikimedia Commons. Cropped (a shopper cropped out), resized, JPEG q72.
Even a fruit stall sells with its display: bright piles, good lighting, prices in view. That is **merchandising**.
How often it shows up in past papers
All papers22 of 23 papers
Last 55 of 5 · 2023–2026
Paper 1 counts come from our past-paper bank of CSEC Principles of Business Paper 1s. The last-5 row shows how often it came up in the five most recent papers.
Inside this topic
- Three ways to promoteLocked
- Kinds of advertLocked
- Key termsLocked
- Test yourselfmarkedLocked
- Practise for real · 22 past questionsLocked